EGS GLOBAL PLAN

EGS has developed and is trademarking a detailed, proven, step-by-step process for international development projects that is not sector specific.

(1) The Initial Assessment & Analysis Process

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 Assess the international potential of your business in many countries using EGS’ GlobalTeam™
Assess your US and international competition to determine your differentiation
Assess the international readiness of your systems, staff, training, support and marketing programs

(2) The Pro-active “Going International” Plan

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Define the best international markets and ideal licensee/partner profile - GlobalVue™ and GlobalProfile™
Develop a ‘Going Global’ budget with training, support and marketing program requirements
Create marketing documents that define your differentiation
Create international agreements and make trademark applications.
Develop a proforma country financial/development licensee model - LicensePro™

(3) Initial International Activity

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Market the concept in carefully selected priority countries using market research and strategic advertising programs
Find and evaluate licensee, joint venture, partner or distributor candidates using our GlobalTeam™ Associates around the world
Negotiate & sign international agreements

(4) Start-up Initial Operations

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The initial USA and in-country training of staff and build out of the initial units or channels in other countries
Refine the international plan and model based on early experience

(5) Grow International Operations

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 Add more units in the country
Add more countries
Monitor on-going global operations and development to produce long term revenues streams

For the details of our 5 Step Process and how this tool can help you realize the global potential of your business, contact Robert Shaw, Chief Development Officer.

 

  
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