|
|
|
EGS PROCESS
EGS has developed and is trademarking a detailed, proven,
step-by-step process for international development projects.
(1) The Initial Assessment & Analysis Process
|
•
•
•
|
Assess the international potential
of your business in many countries using EGS’ GlobalTeam™
Assess your US and international competition to determine your differentiation
Assess the international readiness of your systems, staff, training,
support and marketing programs |
(2) The Pro-active “Going International”
Plan
•
•
•
•
|
Define the best international
markets and ideal Master Franchisee profile - GlobalVue™ and
GlobalProfile™
Develop a ‘Going International’ budget with training,
support and marketing program requirements
Create marketing documents that define your differentiation
Create international agreements and make trademark applications. Develop
a proforma country financial/development model - LicensePro™ |
(3) Initial International Activity
•
•
• |
Market the concept in priority
countries using market research and strategic advertising programs
Find and evaluate licensee, joint venture, partner or distributor
candidates using our GlobalTeam™ Associates around the world
Negotiate & sign international agreements |
(4) Start-up Initial Operations
|
•
• |
The initial USA
and in-country training of staff and build out of the initial units
or channels in other countries
Refine the international plan and model based on early experience |
(5) Grow International Operations
| |
Add more units
in the country
Add more countries
Monitor on-going global operations and development to produce long
term revenues streams |
For the details of our 5 Step Process and how we can help
you realize the full global potential of your business, contact William
Edwards, President or Robert Shaw, Managing Director.
|
|
